CRM    I AIRLINE SERVICES

Gulf Air ties up with Hitit once again

February 16,2008

Gulf Air, the airline with the largest network in the Middle East, has signed an agreement with Hitit Computer Services, expert in airline IT business and a leading provider of various software systems especially loyalty and customer relations.

CRANE 4C Customer Contact Center/ Customer Relations System will be integrated with Hitit's CRANE Frequent Flyer System to provide a complete view of a customer in contact with the airline.

With this software, Gulf Air will be focused on developing long-term relationships and improving corporate performance through customer loyalty and customer retention. Aim is increased customer satisfaction due to seamless processing and focus is on the strategic management of airline loyalty.

'With CRANE 4C and previously selected CRANE FF Systems, we are proud to have an expanded product line and services at Gulf Air,' stated Nur Gokman, Partner and General Manager of Hitit Computer Services.

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