Crane FF - Airline Loyalty Management

Crane FF is the popular loyalty solution preferred many airlines worldwide. As an advanced airline loyalty management software,  Crane FF brings together a rich set of functions and ease of use. The robust and proven architecture of Crane FF software enables easy integration with other systems of the airline, program partners, and service providers.

As a complete IT solution to run your loyalty system, Crane FF comes with a complete and easily configurable website, a powerful ‘rules engine’ which enables you to implement your marketing strategies easily and an advanced interfacing module that allows integration with different systems on different IT platforms.

Its CRM capabilities are fine tuned for successful airline loyalty management and turn your frequent flyer program into a very powerful marketing tool that can improve your brand value and revenues.

General

• The best software package for building advanced Frequent Flyer Programs.
• Used by a large set of clients from all corners of the world.
• Can be used by any airline. Our airline loyalty customers include small and large carriers, network and low-cost carriers.
• Scaleable. No matter how big for your frequent flyer program is, in terms of complexity or member volume, Crane is the right solution for your business.
• Business know-how. Hitit's in-depth knowledge in Frequent Flyer Programs and their interaction with other airline systems results in seamless implementation and integration of Crane FF.
• Hitit offers Crane as hosted solution or a license sell for operating in airline data centers. Hitit's support team provides round-the-clock support for the software.

Basic Member Data

• Detailed demographic data are kept for each frequent flyer program member.
• Name, contact information, preferences, multiple home & business addresses
• Seat preference, meal preference, medical equipment
• Hobbies, lifestyle, and other personal information
• FFP Member card information, card level, card history
• FFP Member status
• FFP Member name and contact information can also be kept in local scripts, such as Arabic or Chinese script.
• Family or other relations between members can be defined

Correspondence

• The communication history of all the credentials  (welcome packs, cards, warning letters, statements), all the correspondence (email and fax requests and their replies)
• Correspondence in local scripts
• Email and fax integration
• Allows frequent and flexible communication between FFP and its members to achieve better results in marketing and customer retention.

Letters & Statements

• Welcome letters
• Tier change letters and warnings
• Email and paper statements
• Letter Templates

Web Site

• A complete and configurable website is delivered with the software
• Custom web sites are prepared upon request
• Enrollment, profile update
• Balance, tier, and expiry information
• Activities, past statements
• Retro  claims
• Redemptions
• Mileage and upgrade calculators

Activities & Redemptions

• Flight activities, non-flight activities, adjustments
• Separate tier and award point balances
• Automatic processing of FTL messages
• Automatic retro -activity processing
• On-line or off-line redemptions
• Flight and service awards
• Cash and miles redemptions
• Points sell 

Customer Affairs

• Built in Customer Affairs module
• Handles all incoming email and fax messages
• Message work flow management
• Manages member complaints and compliments
• Manages fax and email queues and logs all incoming and outgoing member correspondence.
• The department manager can monitor the status of each request, and each customer care specialist, and can make assignments.
• Crane places all the incoming fax and email messages in a queue, and can forward those messages to more than one department.
• Alerts members about available promotions
• Email, web, fax, and SMS integration
• Customized or standard template letters
• Compatible with Crane 4C, our popular Enterprise Wide Customer Contact Center and Customer Affairs solution for a wide range of advanced features.

Partnership Management

• Powerful airline loyalty partnership management.
• Airline Partners: Crane FF has advanced features to make the partnership between airline loyalty programs an easy task. Our customers include the members of the largest airline alliances with complex partnership structures. All accrual, retroactivity, redemption and billing procedures are handled automatically without any manual intervention.
• Non-Airline Partners : Crane FF has full automatic data exchange and billing procedures for non-airline partners.
• Real-Time data exchange between partner systems with web services.

Marketing and Decision Support

• Advanced PNR repository
• Detailed rules for accrual : Bonus rules, threshold rules and consecutive activity rules
• Member segmentation
• Individual campaigns
• Email blasts
• Campaign management

Program Management

• Flexible Rules for managing accruals, redemptions and tiers
• Partner data transfer and billing
• Special features for airline partners and alliances
• Configurable interfaces
• Powerful and flexible reporting module.

Technical

• Available for in-house or hosting of your airline loyalty operations.
• Full-function hosting solutions
• Various interface API’s, including web services to integration 
• Enhanced interface file generation, and transfer control
• Easy integration with IBE
• Native integration with other products of the Crane family
• Oracle database

Customer Relations in Airlines has Never been Easier. . .