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CRANE SFA : Sales Force Automation
Crane Sales Force Automation manages your high volume sales channels like corporate accounts or travel agents. It enables you to plan your marketing activities, coordinate your marketing team, set targets and finally see the results in a compact environment.
With Crane SFA you can take control of your sales cycle.
Account & Sales Team Management
- Easy access to account data
- Easy access to sales team data
- Effective graphical reports within the application
- Activity planning
- Designed for sales reps., sales managers and executives
- Single point of control for:
- Accounts & Sales Team
- Activities
- Volumes
- Communication
- Awards
- Allows you to keep track of the whole process cycle.
Rules
- Rules define how the data will be processed in the system.
- Rules can trigger actions or can be used to calculate customer rank and benefits.
- There are four main rules:
- Deal Rules
- Rank Rules
- Benefit Rules
- Redemption Rules
Hierarchy Based Management
- Hierarchy Based Management is one of the most powerful features of Crane SFA.
- Data elements like companies and users are categorized and managed by flexible hierarchy trees.
- Hierarchy trees are defined at the administration level according to needs.
- Sales representatives can be assigned to any of the hierarchy tree items.
Two Sides of the Picture
- Data in the system have two aspects.
- Account view gives you the picture for an individual account or a group of accounts.
- Sales Team view gives you the picture for an individual sales representative or a sales team.
- Therefore the data in the system are not only used for customers’ evaluation, but also for measurement of the sales team’s performance .
Marketing Activity Planning
- Marketing tasks like visits or calls can be planned and assigned to the sales representatives.
- Sales team members can see their planned or assigned activities.
- When an activity is performed, users enter the results and close the activity.
- The activity then becomes a part of the ‘marketing activities’ and the associated points are credited to the sales team member.
Communication
- All communication history between the sales representatives and account representatives is held in each account’s file.
- Email blasts can be done.
- Account representatives can use Internet to view their status.
Technical
- Available for in-house operations or hosting
- Full-function hosting solutions
- Various interface API’s including web services to integration
- Enhanced interface file generation and transfer control
- Easy integration with IBE
- Native integration with other products of the Crane family
- Oracle database
CRANE SFA REFERENCES
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